Mercury: ‘cycling revolution’ will take more than competitions for cash

Following the news that Leicester’s bid for bike-cash didn’t make the final cut, the 14 August Mercury Opinion column points to the real change needed, with a little help from LCCG’s Eric Ludlow:

Mercury opinion: False start to cycling revolution

A major public relations operation accompanied a Government announcement on cycling investment on Monday. David Cameron was pictured with   Olympic stars Chris Hoy and Victoria Pendleton as he pledged £77m to improve cycling routes in a number of cities around the UK.

The Prime Minister said the investment marked the start of a “cycling revolution which will remove the barriers for a new generation of cyclists”.

The bad news, however, was that Leicester’s bid for a slice of this investment was unsuccessful.

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