Following the news that Leicester’s bid for bike-cash didn’t make the final cut, the 14 August Mercury Opinion column points to the real change needed, with a little help from LCCG’s Eric Ludlow:
Mercury opinion: False start to cycling revolution
A major public relations operation accompanied a Government announcement on cycling investment on Monday. David Cameron was pictured with Olympic stars Chris Hoy and Victoria Pendleton as he pledged £77m to improve cycling routes in a number of cities around the UK.
The Prime Minister said the investment marked the start of a “cycling revolution which will remove the barriers for a new generation of cyclists”.
The bad news, however, was that Leicester’s bid for a slice of this investment was unsuccessful.